1 Blueprint for Large Real Estate Brokers | In-House Lead Generator ...

Blueprint for Large Real Estate Brokers | In-House Lead Generator Service

By on May 19th, 2012

The?Problems?with Real Estate Lead Generators

I have been telling real estate brokerages for over 11 years that they need to stop buying form lead generators, because they are giving?behemoths?like?Realtor.com the power to buy their marketplace and sell it back to them, all messed up, and populated by their peers!

With PPC advertising, and so many lead generation companies bidding for the words, there is no way to cash flow in that way.

You do not use YP online, and neither do I. ?It is not hard to understand that, in the?changing?online world that we live in, paying to be on a page populated by your peers is not only a poor value for your advertising dollars, it perpetuates a PPC?environment?that you cannot win in; this makes organic search for broad real estate terms so competitive (with the very lead generators that you are feeding), that you cannot cash flow the expense.

A new option is available: NEW offering announcement: become your own lead generator:

For years we have struggled with some very basic problems with real?estate?agents:

• They are lazy.
• They turn over.
• They?will?not post to a blog in a meaningful way, because they are short sighted.
• They?waste their limited advertising budgets on sweet lies, beautiful, invisible websites, and self-flattering?fiascoes.
• They buy sweet lies.
• They?have no stomach for the truth.

We have always been able to tell them how to get on top of organic search and stay there, and how to engage their visitors: but this required their?involvement. ?What we have learned is that the less we depend on them, the more effective we can be.

The solution: involve the agents as little as possible:

At UpLog.org, in the last 18 months from launch, we have learned a few things:

• Agents would rather pay $300 for three?months?with us doing everything than $179 per year with them doing anything.
• A community blog is stickier than an ?I am a Realtor too??template?website.
• A community blog works well for lead capture, and builds a large local Facebook group very quickly
• We can do all the posting to a community blog for?them, easily, and well, creating the recognition and traffic.

Now we are offering those of you who have hundreds or thousands of agents our solution: white labeled, in-house:

• You may charge your agents for it: as it is less expensive and more effective than anything they can buy
• Or you can supply it for recruiting and retention, owned by you, passed along to the next agent
• It creates a website?property?that generates it?s own leads, dominates social?networks?and organic search
• It is completely in your control, moderated by your?personnel?and ours, and grows on its own
• We maintain the code base, the software, the hosting on dedicated server all for you
• It is customized and carries your label, had a value of it?s own
• It is launched, and fed by us
• It can generate its own revenue from related advertisers who want to reach the same market, actually cash flow your marketing
• It can build a huge list like ours, and includes our services doing so in a targeted way using PHP list (see B2B home business Google search ? our list is 147,000 and growing, audience over 1,000,000)

See the working model at UpLog.org

Real Estate White Lable UpLog.org Bundle:

• We build it
• We launch it
• We maintain it
• We post to the blogs local news and events
• We create?the?Facebook groups
• We do the PR under your direction
• We build and maintain the lists, the audience, the software
• All on dedicated servers owned and paid for by you, maintained by us

Pricing:

Design:

$2750.00 includes 100 hours of development work at an average cost of $27.50 per hour

Ongoing costs per?sub-domain?services

(IE: per?neighborhood, city and/or niche?sub-site?sub-domain??created and maintained)

$100 down, $100 per month

The PHP list setup and?maintenance option

Includes custom design, ongoing?scraping, purging,??and appending of the list:

$500 setup, $500 per month

Optional robo-calling to build and maintain a cold calling list -

(includes scraping, appending, purging the telephone numbers, creating the custom message(s))

5 cents per call, 5000 calls minimum ($250 for each campaign) payable in advance.

This service is paid for with check or wire?transfer?for down payment, ACH or check for ongoing. ?Pricing includes widgets and calls to action, web forms creation, and ongoing training and support for in-house?personnel?who wish to participate (if any).

?

john carlson greg smith catamount mike dantoni bulls heat goldman sachs brandon carr