Study: Hispanic Smartphone Owners Want Mobile Shopping Apps To Be Social

Using a smartphone while shopping to find better deals or to look up product reviews is now pretty mainstream. There are some interesting differences between how Hispanics use their phones while shopping compared to the average U.S. consumer, though. While observing 15 Hispanic smartphone owners in Los Angeles and conducting a nationwide survey of 500 Hispanic smartphone users in late 2011, White Horse and digital advertising agency Sensis noticed that Hispanic users often prefer to shop with friends and family members - a use case that most mobile shopping apps currently ignore.

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